One to One Variable Marketing

One to One Marketing is a radical rethinking of modern marketing practices. Rather than striving for increased market share, one-to-one marketing encourages businesses to build customer share. Print runs are significantly reduced in comparison to those of a Mass Market piece while response rates increase drastically.

Today, it is possible to address customers not only with variable text but also with variable images and graphics. Marketers today are able to communicate with the recipients on a one-to-one level, and see response rates that exceed the 1-2% standard of non-personalized mailings, often up to 30% higher response. Targeted personalized communications help customers feel individually valued and more likely to remain loyal.