Promote sales, special offers, events and more. Sell sheets and flyers should include a clear, enticing message and design that grabs the attention of a potential customer. Sell sheets can help boost your marketing ROI and create awareness about your business. Sell sheets are printed on a heavier paper stock and flyers are printed on a lighter paper stock weight. Flyers are effective tools for promotions, whether used for a brand, business or event. Just tell us what you want and how you want it, give us as much information as you can.